Mube Treeview
We see trees being pulled down every single day,
on every corner in our cities. It happens all the time. We then asked ourselves, ‘Hey, is Google Street View able to update so fast?’. After some homemade research, we found the answer:
no, technology is not updating as fast as reality.
We felt that this truth should be told.
We used the tree stumps/QR codes to raise awareness of Frans Krajcberg's main theme: ecology. Every single piece of the campaign portrayed a series of images of Krajcberg's work.
The New Brastemp
Campaign for popular brasilian wash machine brand Brastemp. In Brasil we have this situation:
Women devote 2x more time to housework than men.
(IBGE, 2020)
Until when? With that in mind, we created
The "New" Brastemp Sharing Edition Wash Machine
with “exclusive cycle of division of domestic tasks.”
Also we developed some actions in other formats,
to encourage people to share housework with woman.
We develop some special t-shirts printed with
washable texts with data on the economics of care
and division of tasks.
More than a Brastemp campaign.
A campaign for urgent awareness, action and transformation: housework is the job of everyone.
Pocket Book Collection
"Pocket book collection.
The best of literature, in your pocket."
Campaign to advertise Pocket Book Collection
(a special collection from Companhia das Letras,
a brasilian publisher), comunicating
that it really has pocket books.
Baby Dove
We created a plug in that turns ads
in baby's photos :)))
More than
a rave, Vampire Haus
is a behave.
As an artist, musical producer, queer female leader of a subcultural movement, I founded the techno FOR FREE rave VAMPIRE HAUS. With DIY and queer approach, each month it attracts organically 2000 youth from all around the world to each edition, sometimes in abandoned warehouses, sometimes in abandoned and trashy streets to celebrate the city, the rave-inclusion, queer liberty and hedonism. It became a fever
- and people tattooing the brand in their bodies :))) and also a queer gothic-techno subcultural movement that took me to do some worldwide tour and amazing experiences, from India, Lithuania, Turquia, to the best techno club in
the world Berghain in Berlin. Also, I am always involved with city hall's big events, as LGBTQs PRIDE, and VIRADA CULTURAL, as consultant,
as curator, as been participating
with VAMPIRE HAUS.
Provide places of true self-discover, supporting people places and safe places where people can
be whatever they are. No matter how ugly ( and what is ugly? ) no matter how strange, fat, thin, out of the beauty standards ( or in the standards ) you are. No matter your race, your religion, your sex orientation, if you are LGBTQ+ and all of kind of minorities. It was created as an ideal reality preview of what the whole world should be.
And, is a brand successful case, that don’t have followers. Have real fans that have been their
lives transformed.
You can see it more in my instagram @vampire_haus :))))
( video case under construction :))))
Putas Vampiras Vol.1
PUTAS VAMPIRAS Vol.1 my the debut release with my own project PUTAS VAMPIRAS, a DJ and producer, being consider an icon of São Paulo’s queer underground scene.
As the organiser and mother of the infamous VAMPIRE HAUS raves and its community of vampires, my work here is a celebration of DIY culture, resistance and an unapologetic commitment to inclusion and the freedom of the Brazilian LGBTQIA+ community.
Over the last decade VAMPIRE HAUS has become much more than a rave, its an aesthetic, a mind-set and a movement that spans across the whole of Latin-America. After almost 10 years, it is finally debuting as a record label.
The album reimagines post-punk attitudes and the frenzied energy of a rock and roll mosh pit through
the lens of the queer São Paulo underground. The album’s tracks were built to withstand the heat of
the VAMPIRE HAUS raves, and to satisfy the legions
of dissident ravers, drag monster queens, techno lovers, and “vampiras” from all around the world. I describe my sound as VAMPIRE TECHNO, the perfect soundtrack to a kinkier and queerer alternative reality version of Tony Scott’s “The Hunger” movie.
All the tracks on this compilation are anthems at the VAMPIRE HAUS raves and part of PUTAS VAMPIRAS’ live performances in recent years, with the track
“Puta Vampira Bixa Loka” becoming
the soundtrack of LGBTQ freedom and empowerment
in São Paulo. Using a hybrid setup of analog drum machines, modular synths and vinyl during my performances, PUTAS VAMPIRAS made thousands of “vampiras” dance like there was no tomorrow.
I have been performed on BOILER ROOM and extensively toured across the world, playing amongst many places in the UK, USA, India, Turkey, Ukraine, Chile, and Paraguay and being the first Brazilian to perform a hardware live set on the main floor of Berghain. PUTAS VAMPIRAS has become a household name and a symbol of LGBTQ+ empowerment, liberation, and resistance and her music will carry the VAMPIRE TECHNO spirit into more corners of the world.
creation & illustration: Suzana Haddad
( PUTAS VAMPIRAS )
graphic producer: Bianca Almeida
back photo: Denis Sitta
mastered: Conor Dalton in GlowCast ( Berlin/ GER )
lacquer cut: Simon Davey in The Exchange (London/ UK)
distribution: Triple Vision (Rotterdam/NTH)
Vampire People Series
This is a serie that I started to illustrate
"Vampire People" to celebrate the "a"mar
( ocean ) of vampires
( that lives in our dancefloor ),
who we are, and how we think :)))))
The serie will be updated with as much as vampires I can illustrate.
This have been posted on @vampire_haus instagram, togheter with a little interview
of each vampire.
VW Side Assist
Campaign for the Side Assist of the VW Touareg, which warns drivers of other vehicles that might be too close to them or hidden in the blind spot.
Volkswagen Trucks
"Transport all your cargo making less effort.
Volkswagen Trucks.
Now with even more powerful engines. "
Campaign developed for the launch of the
new Volkswagen Trucks with more powerful engines.
Anador
To promote Anador with the trade and consumers,
we sent to a mailing list of clients and pharmacists, music boxes in the format of toys that represented
the headaches of daily life: “crying baby”,
“mason with jackhammer”, “ambulance”,
“Dog barking”. And to show the effects of Anador against these "Headaches", instead of making
their respective noises that disturb so much,
they played relaxing music.
Each piece brings the concept "With Anador
any noise becomes music for your ears."
Gallo Olive Oil
Campaign developed to communicate
that Gallo Olive Oil brings life to the flavour.
Elma Chips Sensações Gourmet
Promotional flights for Gol Linhas Aéreas
Top Magazine / Luxury Tourism Magazine
Gillete Prestobarba for Woman
Recheadinho Bauducco
Campaign for popular brasilian filled cookies: Recheadinho Bauducco.
first boy: "The shipment has arrived."
second boy: "So, put the cart on the floor. I'm full of delivery to do."
Final Concept: Recheadinhos Bauducco. For children filled with imagination.
Recheadinho Bauducco
boy: "hey, what is this?"
girl: "fill the tank please."
boy: "full tank miss."
Final Concept: Recheadinhos Bauducco.
For children filled with imagination.
Gillete Matchboxes
Guerrilla action on matchboxes
to communicate men to treat their
faces better, to use Gillete.
Recheadinho Bauducco.
PURINA CAT CHOW presents the campaign
#CAT PRIDE to bring the brand closer to cat owners.
chart 1: SPINSTER. SPINSTER?
chart 2: CRAZY OF CATS. CRAZY OF CATS?
chart 3: DEPRESSIVE. DEPRESSIVE?
chart 4: ANTI SOCIAL. ANTI SOCIAL?
final charts: I DEFEND. I TAKE CARE. I PROTECT.
#PRIDE CAT
final locution:
Not everything about cat owners is true.
But one thing is certain. They are all very proud of their pets,
and do everything to protect them.
New Purina Cat Chow with defense plus.
Because your cat's health depends on you.
Aspirina
Campaign created to communicate
that with Aspirina
headache won't bother anymore.
Antarctica Beer
Campaign developed to advertise
Antarctica beer in the northeast
of Brazil. The client target was bars, restaurants and beach bars
costumers, and wanted to associate
the beer with the cultural habits
and mood of this specific region of Brazil. This region is famous for its singular
and coloured lacework and for its happiness.
So using this element was a great
idea to represent Antarctica in brasilian northeast.
This work includes illustration,
lacework collage and photo.
Wraps of rock
Subway was an official sponsor of one
of the biggest rock festivals in Brazil: Planeta Terra.
And to celebrate, we created Wraps of Rock.
All sandwiches came packaged in illustrated wraps
that become real posters of rock.
The action was a success with consumers who
ended up asking for more sandwiches to receive
the various wraps and took them home.
Each Wrap of Rock came with the message:
"Subway. Official sponsor of Planeta Terra Festival."
Ruffles Faça-me um sabor
Campaign to announce the promotion
"Ruffles: make me a flavour"
inviting the audience to create and send to Ruffles new options of flavor.
Man:
And the new flavours for Ruffles any ideas?
Cabbage.
No.
We need your help.
Think of a new flavor for Ruffles.
Enter the site and send it to us.
The top three will be launched, and the winner
gets 50,000 reais plus 1% of sales.
Final locution:
Ruffles promotion make me a flavour
Take part.
Havaianas
Out of home campaign for Havaianas Surf and Slim.
Torradas Bauducco
"Your day is much lighter
with Bauducco Whole wheat Toast. "
Apex
Campaign for Apex, to estimulate brasilian self esteem.
Locution:
When I was a kid I wanted to be Daniel Sam.
Today our fighters are recognized abroad.
When I was a kid, I used to see imported technology
on our streets.
Today it is our technology that parades through the sky.
When I was a kid, professional success was working
in a global company.
Today business success is working with Brazilian professionals.
When I was a kid, crack had to play in Europe.
Today European players want to play in Brazil.
When I was a kid, good things were imported.
Also today.
The whole world wants what you already have: Brazil.
Apex Brasil. Brazil that thinks beyond.
Bauducco Natal
"For those who hate candied fruit, it's made
of chocolate.
For those who love it, it's cocoa."
" Chocottone Bauducco. For generations,
the best chocottone ever."
" Christmas is a really magic season.
Every time a Chocottone is opened
it simply disappears."
" Chocottone Bauducco.
For generations, the best chocottone ever."
Boticário Thaty Princess
Campaign to advertise the new fragrance
of Thaty Princess perfume.
Boticário Thaty Kiss
Campaign to announce the launch
of Thaty Kiss, new Boticário's perfume.
Sempre Livre Teens
(ad in the fashion editorial of Capricho magazine)
"Always Free Teens. So discreet that if we
didn't mentioned it, no one would realize
she was using it."
Subway
Campaign to announce "Subway Light" sandwiches.
Final Locution:
Who's light doe well.
Subway Light.
8 full flavored sandwiches with 6 grams of fat or less.
Do it light. Do it well. Subway.
Eqlibri